NO STUPID QUESTIONS: Trends That Will Rule Fragrance In 2024

Published By: Beauty Independent

For a recent installment of Beauty Independent's "No Stupid Questions" series, the editorial team asked 20 fragrance brand founders and executives: What fragrance trends do you think will rise in 2024? What fragrance trends do you think will be over in 2024?

Our very own founder and CEO, Brianna Arps, weighed in offering a positive outlook and a few words of caution: "Fragrance is blossoming, and I love it! What once was seen as an ancillary category adjacent to fashion has since transformed into a frontrunner within both mass and prestige beauty," she explains. "I foresee 2024 will bring even more growth with an emergence of new indie labels as well as bold product launches that reflect the modern consumers’ interests."

On what's new and up next, she says: "Traditionalism is boring. People are seeking fresh takes on stale classics, experimental juices with distinct personality ideated by approachable, transparent, value-driven brands, especially generation Z. Decadent gourmands stole the show in 2023. My best prediction is elevated solars or florals are up next."

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