Meet Brianna

Let it be known, growing up I thought I'd be a singer (LOL) — not a journalist-turned-perfumer. Life's wild like that, though. While the journey to getting here and launching MOODEAUX wasn't planned nor easy, I wouldn't change a thing. 

 

To make a long story short(er), back in October 2018, I grew pretty obsessed with learning about the connection between scent, emotion and memory. I had just been laid off…was living on New York State unemployment, and given those life lows, I made sure to take a moment every day — between figuring things out — for some serious self-care.

 

It might sound silly, but still, I always felt wayyy better after a long quiet shower followed by a spritz of my favorite accessory: perfume. I didn’t even have to get dressed or go anywhere special — the whiff of a familiar smell alone was often enough to remind me that I’m worthy and that eventually, I’d be alright.

 

Digging around online, I quickly noticed the lack of #1) Black-owned fragrance labels¹ and #2) actual discourse — not hidden, subliminal messages — amongst popular brands around our sense of smell being able to trigger good thoughts, and in turn, influence our moods.

 

With that, although I knew little about this industry, I decided who I really needed to become: someone who shakes sh*t up — paving my own lane with MOODEAUX for beauty lovers like hopefully yourself who crave different. I'm talking unique accords, “top-shelf” luxury. Products made with clean ingredients that help moisturize and lock scent to skin. Essentials you can travel with to Flaunt How You Feel.

 

After nearly three years to the date, I can confidently say I made the best decision ever. XxBA

 

In loving memory of Mr. Roy Lee Brown.

  

BIOGRAPHY

 

Founder/Owner/CEO Brianna "B.A." Arps is a former Refinery29 editor-turned-marketing expert whose passion for people, storytelling and all things beauty finally led to the birth of her very own "brand-children" MOODEAUX® and Black In Fragrance™. In the same way as her bold sense of style, Brianna wears her emotions like a badge of honor — navigating through life by the simple motto: Flaunt How You Feel™.

 

A St. Louis native, she's known among family and friends alike as an outspoken, charismatic big thinker working to make the world around her better — starting with perfume. Brianna holds a bachelor's degree from the world's first School of Journalism seated at the University of Missouri. Currently, she is an aspiring graduate of the renown School for Aromatic Studies.

LET'S BE FRIENDS?

We saved you a seat at our table — pull up!

There’s always a reason to smile…it being Friday is one of them. 😁 (#repost @issarae by @johnjay.img)

Oh! That’s how you feel, @_kandace??? #repost 😍

You’ve always been Worthy. We’re just here to remind you. 🧡 This just in…ESSENCE! 🔥🤯

Pictured: The rate y’all are snatching up the Worthy SUPERCHARGED SKINSCENT Grab-Then-Go Duos 🤯. Not pictured: The limited-edition Stash Bag it comes with for storing all your beauty essentials and then some.💄📱🍃😜🤫

BIG Mood. Monday whatcha got?! (#repost 📸: @greceghanem)

Update! So far, we’ve raised $125 for a @blackinfragrance entrepreneur (announcement on exactly who soon!) by selling merch a.k.a the Black In Fragrance x MOODEAUX Limited-Edition Pin Set. Before October ends, we’re determined to up that and reach $500. 💪🏾 Overall, our hope is that every month, little by little, MOODEAUX can help other Black perfumers with either getting started or keeping at it. If you’re down to support, tap in or email BIF@moodeaux.com. xXBA

A spritz here, a spritz there. But the neck, just below the ears (for when they come in real close 😜) is a must for us. Where do you wear your perfume? 💬

If we could bathe in it, we would. 😅 Pictured: A deluxe-sized, still-in-the-works version of our Worthy SUPERCHARGED SKINSCENT Starter Pack Sampler. Don’t forget! You can try us for $5 this weekend with code TRY5 at checkout. ✨

MUSE-WORTHY: I’ve never wanted to be friends with anyone more than @the_brooksbrother. Like, c’monnn, look at the materiallllll. Every. single. look. is 🔥and don’t even get me started on his brows. 😩 10/10, yes.

YERRRRRR! It’s Friday, we’re feeling/smelling real guuuudt over here and think you should too! 😜 If you haven’t yet, give us a try — now for $5 this weekend only. Yep, take $5 off a Worthy SUPERCHARGED SKINSCENT Starter Pack Sampler at checkout with code: TRY5. 🏃🏾‍♀️💨

Headline of the Year/Decade: Simone Biles Chose Herself by @newyorkmag. Here’s an except from their social, but trust, you’re going to wanna read the entire piece — it’s that good: “For an athlete of Biles’s ability, the mind remains the most important organ. She has always been able to power through possible mental roadblocks in gymnastics and in her personal life, and her brave decision to withdraw from the finals at this year's Tokyo Olympics was just one of those instances.” #repost 🧡 Photos: @ashleyypenaa Styling: @shibonleigh Hair: @lacyredway Makeup: @raisaflowers

Swipe with your sound on. 🤤🧖🏾‍♀️

In case the reminder’s needed…don’t let that sh*t ruffle ya feathers. 💁🏾‍♀️ (#repost via @aminamuaddi wearing @the_attico)

Shopping list: This three-piece chartreuse suit as seen on @ryandestiny. 😍 (#repost via @scotlouie)

Can I be real with y’all? Today’s such a bittersweet day for me. On one hand, I’m SO happy as we’ve officially been in business a week now. 🥳 I’ve definitely been feeling the love from everyone and am very-very appreciative. On the other hand, I’m…sad. July 15, 2021, my Papa and biggest supporter unexpectedly passed away. Grief is really tough, and if you’ve been through it, you might recognize my pain. But before Mr. #RoyLeeBrown left this world, he knew what I was up to with MOODEAUX. And I’m beyond thankful he was one of the firsts to smell “Worthy.” (Swipe to see what I’m talking about! 🥰 Thanks to my mom for capturing and texting me the moment.) Anyway, I wrote about these feelings in a blog post on the site under #LETSTALKABOUTIT. If you’re going through it right now, there’s some advice and resources that might help. 🙏🏾 xXBA

There’s always a reason to smile…it being Friday is one of them. 😁 (#repost @issarae by @johnjay.img)

Oh! That’s how you feel, @_kandace??? #repost 😍

You’ve always been Worthy. We’re just here to remind you. 🧡 This just in…ESSENCE! 🔥🤯

Pictured: The rate y’all are snatching up the Worthy SUPERCHARGED SKINSCENT Grab-Then-Go Duos 🤯. Not pictured: The limited-edition Stash Bag it comes with for storing all your beauty essentials and then some.💄📱🍃😜🤫

BIG Mood. Monday whatcha got?! (#repost 📸: @greceghanem)

Update! So far, we’ve raised $125 for a @blackinfragrance entrepreneur (announcement on exactly who soon!) by selling merch a.k.a the Black In Fragrance x MOODEAUX Limited-Edition Pin Set. Before October ends, we’re determined to up that and reach $500. 💪🏾 Overall, our hope is that every month, little by little, MOODEAUX can help other Black perfumers with either getting started or keeping at it. If you’re down to support, tap in or email BIF@moodeaux.com. xXBA

A spritz here, a spritz there. But the neck, just below the ears (for when they come in real close 😜) is a must for us. Where do you wear your perfume? 💬

If we could bathe in it, we would. 😅 Pictured: A deluxe-sized, still-in-the-works version of our Worthy SUPERCHARGED SKINSCENT Starter Pack Sampler. Don’t forget! You can try us for $5 this weekend with code TRY5 at checkout. ✨

MUSE-WORTHY: I’ve never wanted to be friends with anyone more than @the_brooksbrother. Like, c’monnn, look at the materiallllll. Every. single. look. is 🔥and don’t even get me started on his brows. 😩 10/10, yes.

YERRRRRR! It’s Friday, we’re feeling/smelling real guuuudt over here and think you should too! 😜 If you haven’t yet, give us a try — now for $5 this weekend only. Yep, take $5 off a Worthy SUPERCHARGED SKINSCENT Starter Pack Sampler at checkout with code: TRY5. 🏃🏾‍♀️💨

Headline of the Year/Decade: Simone Biles Chose Herself by @newyorkmag. Here’s an except from their social, but trust, you’re going to wanna read the entire piece — it’s that good: “For an athlete of Biles’s ability, the mind remains the most important organ. She has always been able to power through possible mental roadblocks in gymnastics and in her personal life, and her brave decision to withdraw from the finals at this year's Tokyo Olympics was just one of those instances.” #repost 🧡 Photos: @ashleyypenaa Styling: @shibonleigh Hair: @lacyredway Makeup: @raisaflowers

Swipe with your sound on. 🤤🧖🏾‍♀️

In case the reminder’s needed…don’t let that sh*t ruffle ya feathers. 💁🏾‍♀️ (#repost via @aminamuaddi wearing @the_attico)

Shopping list: This three-piece chartreuse suit as seen on @ryandestiny. 😍 (#repost via @scotlouie)

Can I be real with y’all? Today’s such a bittersweet day for me. On one hand, I’m SO happy as we’ve officially been in business a week now. 🥳 I’ve definitely been feeling the love from everyone and am very-very appreciative. On the other hand, I’m…sad. July 15, 2021, my Papa and biggest supporter unexpectedly passed away. Grief is really tough, and if you’ve been through it, you might recognize my pain. But before Mr. #RoyLeeBrown left this world, he knew what I was up to with MOODEAUX. And I’m beyond thankful he was one of the firsts to smell “Worthy.” (Swipe to see what I’m talking about! 🥰 Thanks to my mom for capturing and texting me the moment.) Anyway, I wrote about these feelings in a blog post on the site under #LETSTALKABOUTIT. If you’re going through it right now, there’s some advice and resources that might help. 🙏🏾 xXBA