Brianna "B.A." Arps is a former investigative journalist (Refinery29, INSIDER, Elite Daily, The Zoe Report, ESSENCE) with over 10 years of storytelling experience spanning beauty, fashion, lifestyle and entertainment. Upon being laid off during fall 2018, Brianna found refuge in her favorite accessory — fragrance, given its well-documented, transformative effects on mood.
As time passed, she grew obsessively curious, seeking a greater understanding of the scientific connection between scent, memory and emotion through rigorous research plus formal training at The School for Aromatic Studies. Noting a disparity in mainstream attention towards Black-owned fragrance labels, it didn’t take much longer before the charismatic “big thinker” with a dual marketing background began work on her best idea yet: MOODEAUX®.
MOODEAUX®, which empowers people to not only smell like their best selves but also become them, debuted fall 2021 and has since won numerous prestigious awards (ELLE Future of Beauty Awards ‘22, iOne Digital Melanin Awards ‘22, ESSENCE Best in Black Beauty ‘23, ESSENCE Beauty Boss of the Year ‘23) for its clean, unisex, industry-disruptive perfumes. Likewise, the company launched nationwide at the largest clean beauty store (Credo) as its first Black-owned fragrance brand, appeared on the TODAY Show alongside securing 170+ additional press placements and landed a partnership with Sephora through the retailer’s renowned Accelerate Program, signifying the MOODEAUX®’s staying power.
Brianna is adamant about encouraging community members to take up unconventional careers in STEM — especially fragrance. Alongside MOODEAUX®, she founded the philanthropic Black In Fragrance™ project, which is aimed at creating a global ecosystem of support amongst industry professionals, consumers, retailers and media outlets that pledge to help level the playing field for Black perfumers with entrepreneurial pursuits. When back home, the University of Missouri J-School graduate takes pride in mentoring St. Louis-area students on living passionately. xX
In loving memory of Mr. Roy Lee Brown and Mrs. Minnie Lee Brown.
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