Let it be known, growing up I thought I'd be a singer (LOL) — not a journalist-turned-perfumer. Life's wild like that, though. While the journey to getting here and launching MOODEAUX wasn't planned nor easy, I wouldn't change a thing.
To make a long story short(er), back in October 2018, I grew pretty obsessed with learning about the connection between scent, emotion and memory. I had just been laid off…was living on New York State unemployment, and given those life lows, I made sure to take a moment every day — between figuring things out — for some serious self-care.
It might sound silly, but still, I always felt wayyy better after a long quiet shower followed by a spritz of my favorite accessory: perfume. I didn’t even have to get dressed or go anywhere special — the whiff of a familiar smell alone was often enough to remind me that I’m worthy and that eventually, I’d be alright.
Digging around online, I quickly noticed the lack of #1) Black-owned fragrance labels¹ and #2) actual discourse — not hidden, subliminal messages — amongst popular brands around our sense of smell being able to trigger good thoughts, and in turn, influence our moods.
With that, although I knew little about this industry, I decided who I really needed to become: someone who shakes sh*t up — paving my own lane with MOODEAUX for beauty lovers like hopefully yourself who crave different. I'm talking unique accords, “top-shelf” luxury. Products made with clean ingredients that help moisturize and lock scent to skin. Essentials you can travel with to Flaunt How You Feel.
After nearly three years to the date, I can confidently say I made the best decision ever. XxBA
In loving memory of Mr. Roy Lee Brown.
Founder/Owner/CEO Brianna "B.A." Arps is a former Refinery29 editor-turned-marketing expert whose passion for people, storytelling and all things beauty finally led to the birth of her very own "brand-children" MOODEAUX® and Black In Fragrance™. In the same way as her bold sense of style, Brianna wears her emotions like a badge of honor — navigating through life by the simple motto: Flaunt How You Feel™.
A St. Louis native, she's known among family and friends alike as an outspoken, charismatic big thinker working to make the world around her better — starting with perfume. Brianna holds a bachelor's degree from the world's first School of Journalism seated at the University of Missouri. Currently, she is an aspiring graduate of the renown School for Aromatic Studies.
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