FROM BRIANNA: How Losing Our Name Led to Finding Our Voice
Written By: Brianna Arps
What do you do when your brand name gets snatched up just before launch? In my case — you give yourself 48 hours to freak out. Then, you pivot, head back to the drawing board and keep going.
In a new feature with LinkedIn News, I shared how losing the original name of our fragrance brand just days before filing a trademark (whoops) ended up shaping MOODEAUX into something stronger — grounded, resilient and built with intention.
Click HERE to watch more! xXBA
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