A Spritz Of Armor: How Fragrance Is A Self-Care Tool For Black Women
Published By: HuffPost
In this investigative op-ed, HuffPost writer Brittney Oliver discusses how a spray of perfume was and still is the last step in a Black woman's routine — an act of preparation for a long day at work and to face the challenges that await.
Our very own Brianna Arps chimed into the conversation sharing, "Black women, in particular, love to smell good. From scented body washes and lotions to lavish oils and creams to top-shelf mists and perfumes, layering fragrance is a major form of self-care for us. ... An heirloom tradition passed down and across generations in our community."
She also discussed the role her mother and late grandmother influenced her fragrance choices and self-care routines early on, all while stressing how "smell is by far our strongest sense — affecting mood and behavior more than any other human sensorial experience."
As we approach #NationalFragranceDay on March 21, let's all keep striving for more access to capital to build and own the full process of creating more Black-owned fragrance brands like ours at MOODEAUX.
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