DTC Brand Connects Fragrance, Feelings And Skincare
Published By: Beauty Independent
"Like for a lot of Black women beauty founders before her, the recipe for Brianna Arps’ new fragrance brand MOODEAUX started in the kitchen. Well, technically, it started in Whole Foods and on Amazon, where she ordered a bunch of essential oils to test," the publication writes. "'I started playing around with different notes and seeing what organically smelled good to me,' [Arps] says. 'Once I found a mix of something I liked, I was like, ‘OK, we might be cooking with fire here.'"
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