Meet 12 Indie Fragrance Brands Modernizing The Industry

Published By: Fashionista

MOODEAUX is making waves in the world of indie fragrance! Our founder, Brianna Arps, recently chatted with Fashionista to share how we got started:

"Brianna Arps' world immediately flipped upside down after being laid off from her job as a beauty, fashion and lifestyle editor in 2018. Searching for a sense of normalcy, Arps leaned into her beauty routine, took an online introductory course on aromatherapy at The School for Aromatic Studies and decided on launching a fragrance brand — all in that same year. After three years of development, MOODEAUX was born in 2021 with its hero scent Worthy: a blend of citrus, floral and woodsy accords."

"Centered around human moods, emotions, memories and universal connections, MOODEAUX now has three scents: Worthy, PunkStar (a rock 'n' roll-inspired mix of juicy fruits, incense, leather and saffron) and Brand New (a fresh fusion of yuzu, cardamom, pink pepper and coconut). When it comes to building its audience, Moodeaux embraces experiential marketing through hosting pop-ups and partnering with retailers such as Urban Outfitters, Credo Beauty and Thirteen Lune."

Click HERE to read more or HERE to shop our full collection!

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