How MOODEAUX's Unique Fragrances Celebrate Self-Expression

How MOODEAUX's Unique Fragrances Celebrate Self-Expression

Published By: Good Housekeeping


"Before MOODEAUX, Brianna Arps had never resonated with traditional fragrance marketing. 'What does a celebrity in a ballgown or a half-naked man running down the beach say about the fragrance they're selling?' she asked."

"So after an unexpected layoff from her full-time editorial job, feelings of uncertainty about her future and dissonance with the perfume industry — particularly the lack of representation for Black and brown women — made for the perfect storm. Arps decided to turn her daily beauty ritual into a full-blown business venture. Moodeaux, a fragrance brand revolutionizing the industry with empowering scents and inclusive marketing, was born."

"Since its inception in 2021, MOODEAUX has earned accolades galore: a grant from Glossier for Black-owned beauty brands; a coveted spot in Sephora's Accelerate program; prizewinning status in the Black Ambition awards; and most recently, becoming the first Black-owned fragrance brand sold at Urban Outfitters.

"To give you a whiff of all things MOODEAUX, we spoke with Brianna to learn more about her brand's philosophy and plans for the future."


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